Trifari
The most famous American jewelry brand, Trifari, has changed the way wealthy American women think about jewelry, conquering Broadway and Hollywood. The unique design and the business acumen of the directors have enabled Trifari to survive several global crises. In 1910, Italian immigrants - an uncle and a nephew - opened a small jewelry company in the United States. It was called Triffari and Triffari. Later this name changed several times - the names of partners appeared and disappeared in it, not jewelers, but promising traders and merchants involved in promoting the brand. Their efforts paid off. In those days, bijouterie - jewelry not made from gold and precious stones - was considered something unworthy of the attention of women from the upper classes. Trifari has become a brand that has revolutionized attitudes towards jewelry. All of the brand's most iconic pieces are designed by designer Alfred Phillip. He began by modifying his projects for Cartier - only from cheap (by the standards of jewelry art, of course) materials. In his arsenal there were crystals and rhinestones, lucite, sterling silver with gold plating, imitation pearls, real sapphires, rubies, emeralds and brushed gold-plated metal. The true love of fans of expensive jewelry, collectors and critics, Trifari won thanks to their precious bouquets, sophisticated floral arrangements. Wildflowers, sweet peas, berries together with inflorescences, almost alive, breathing, light interspersed with shining Swarovski crystals.
